Apple unveils smarter Siri with new AI features at its annual conference

Apple used its annual WWDC to reframe Siri as a privacy-centric, device-first AI assistant designed to work across iPhone, iPad, Mac and Apple services. The event drew developers from about 65 countries to Silicon Valley, emphasizing software over hardware. Apple said Siri is now more capable, aided by integration with Google's Gemini AI model to power on‑device and private cloud processes. New features include creating menus, pulling recipes from the web or messages, and inviting friends to a World Cup viewing party; Siri's camera mode can describe what you see and offer context.

Tim Cook received a lengthy standing ovation at the close, noting this will be his last WWDC before handing over to John Ternus in September, and describing the energy around Apple platforms as stronger than ever. Apple highlighted updates to Apple Intelligence and new privacy‑preserving processing, while also showcasing improvements to AI-powered photo tools such as spatial reframing. The company avoided discussions of AGI or companion chatbots, instead stressing that truly helpful AI should revolve around users' needs and daily use, integrated across devices with a privacy focus.