Boeing Comes to Air Show Carrying Weight of Trump's Influence

Boeing is heading to the Farnborough Air Show seeking several major commercial orders, including a potential deal with SMBC Aviation Capital for 737 Max aircraft and additional requests from airlines such as Philippine Airlines, Etihad Airways, and Ethiopian Airlines Group, among others. The company’s leadership will be represented by Kelly Ortberg, who is scheduled to attend his first Farnborough event next week. The broader objective is to secure new commitments during the show, a key industry venue for aircraft sales and airline fleet planning. The article frames the effort as part of Boeing’s strategy to win orders through prominent airline and lessor relationships at the event.