Instant noodles just hit a record 123 billion servings, and they're turning up everywhere from airline cabins to premium grocery aisles

Instant noodles have surged to a global consumption peak of 123 billion servings in a year, equating to roughly 15 servings per person. The ubiquitous cup now appears in premium airline cabins and upscale grocery aisles alike, and the category is climbing the price ladder rapidly as formats diversify. What began as dorm-fare has become a mainstream staple embedded in diverse consumer contexts and markets.