JetBlue unveils new fare structure | Northwest Arkansas Democrat-Gazette

JetBlue is overhauling how travelers shop for flights, rolling out what it calls a simplified fare structure as it prepares to add a domestic first-class product later this year. The New York-based airline said Monday that customers will first pick among four categories for seats, service and amenities, then choose one of three fare options in that cabin: Base, Standard or Flex. The rollout, beginning in the coming days, is meant to help passengers compare products and match fares to budget and flexibility needs. Under Base, prices are generally lowest, but advance seat assignments are excluded and eligible cancellations receive travel credits rather than cash refunds; Base isn’t offered for Mint. Standard adds seat selection and no change fees, while Flex enables full refunds. The article also references Delta’s recent expansion of basic fares into first class and other premium cabins, plus United’s July 14 Economy Plus redesign.