The Northern Echo
Parents to get cost of baby's first passport covered with easyJet
xCruzo Brief
easyJet and easyJet holidays will cover the £66.50 fee for a baby’s first passport when parents book a holiday with the airline. The move targets families in England and Wales, where about 585,000 babies are born each year. A survey found 75% of parents agree the offer makes holidays feel more affordable. easyJet also partnered with the children’s TV brand Peppa Pig, featuring pilot Kate West and the character “Mummy Pig” in a YouTube video with guidance on passport photos. The research says 36% see getting a passport as a travel hurdle, with many needing multiple photo attempts.
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