TUI customers are just finding out the meaning behind the company's name

More than 34 million travellers fly with TUI each year, but many passengers don’t know what the company’s name stands for. The brand traces its roots to December 1968, when German tour operators united under the banner “Touristik Union International.” The group expanded in the 1970s, including hospitality offerings through the Robinson brand, and in the 1980s it became a “one-stop shop” for European holidays. Later, TUI became part of the industrial conglomerate Preussag AG in the late 1990s, before TUI AG and TUI Travel PLC merged in 2014 to create the integrated TUI Group. The article cites TUI’s strategy and notes online debate from first-time customers seeking guidance.