Unlawful exploitation!' - Why Erling Haaland is taking a major airline to court over a viral ponytail ad

Erling Haaland has launched legal action against Norwegian Air Shuttle ASA following the World Cup, according to reports cited by VG Sports and Dagbladet. Haaland’s case, filed by law firm Schjodt, was submitted to the Oslo District Court via a formal summons on behalf of the Manchester City forward and British firm York Promotions Ltd. The lawsuit alleges the airline unlawfully exploited Haaland’s commercial image and registered trademarks to market airline tickets during the tournament. A court-led video planning hearing has been set for Friday, October 9, as the dispute moves from filing to procedural scheduling.