Watch: Would Australians choose to take a 22-hour non-stop flight?

Qantas has unveiled a plan for a direct Sydney-to-London non-stop service, slated to launch in October 2027, with a flight window that can reach up to 22 hours. The airline says the route will cost about 20% more than itineraries with a layover. In a public-facing assessment, the BBC’s Harry Sekulich solicits viewer opinions on whether travelers would choose a two-decade direct journey rather than a conventional, multi-stop itinerary. The move highlights a broader industry push toward ultra-long-haul travel, testing passenger willingness to pay a premium for unprecedented nonstop efficiency.