What Anthropic's Dario Amodei can learn from the airline industry's painful lesson about marketing and the concept of safety | Fortune

Anthropic CEO Dario Amodei says AI poses major risks and that Anthropic should be viewed as the company most focused on building AI safely. He argues that a safety-first positioning helps corporate buyers feel more confident that Anthropic’s models are less risky than those of competitors. Amodei and his sister Daniela left OpenAI in 2021 partly over differences on safety, and he has raised concerns with the Pentagon about autonomous weapons and AI surveillance. Still, public trust remains low. A Gallup survey found nearly half of adults under 30 believe AI does more harm than good, and Quinnipiac polling showed more than three-quarters of Americans trust AI only rarely or sometimes. The piece compares the challenge to airline marketing, where “safety” messaging can backfire by keeping danger in consumers’ minds.