You will die. That's why your life is worth living

The story traces how a promise of “immortality” has moved from cryonics to the mainstream wellness and longevity market. Baseball great Ted “the Kid” Williams died in 2002 at 83; in 2002 his children sent his body to the Alcor Life Extension Foundation in Scottsdale, Arizona, where his head was separated and placed in stainless-steel nitrogen tanks as part of a neuroseparation procedure. Alcor says 263 people are preserved, including Williams and his son John Henry, who died two years later. The article then contrasts this with billionaire-led longevity marketing, citing tech entrepreneur Bryan Johnson’s Blueprint program and his highly public de-aging experiments.