Discover The Alluring Riviera Town Europeans Seek Out Year After Year

Sestri Levante, a quieter Ligurian peninsula town about 26 miles south of Genoa, is presented as a Riviera destination that still attracts visitors year after year despite the glamour associated with Portofino and Capri. The article notes that figures including shipping tycoon Aristotle Onassis and actor Marcello Mastroianni visited Sestri for a more private stay, and that Zoe Saldana later vacationed there. Over time, Sestri has evolved into a family-friendly resort, drawing Europeans for its sandy beaches, dining, lively evenings, and comparatively good prices. It is not marketed as “undiscovered,” with July and August busy, and tourism leaders aim to grow without overcrowding. Andrea Ballarini and Michele Lombardo of the local business consortium highlight demand from Northern Europe and France, while a Corriere della Sera survey ranked Sestri fourth for holiday-home prices in Italy.