Greek Yachting: Charter Value and US Demand Rise in 2026

Greece’s yacht charter market recorded higher total charter value in 2026 even as booking volumes stayed broadly stable, according to preliminary figures from the Greek Yachting Association (GYA). The group attributed the performance to stronger demand for premium charters, with increased interest from US clients and a greater share of last-minute bookings. Greece accounts for more than 20% of the international yacht charter market, underscoring its role in the sector. GYA President Ioannis Kourounis said customer behavior is changing, with growth supported mainly by premium and luxury segments where Americans contribute significantly. European demand was steady, while the Middle East, Australia and Asia softened.