Pure Fishing to Unify Global Supply Chain Planning with RELEX Solutions

Pure Fishing, the global leader in fishing gear, is unifying its planning with RELEX Solutions’ end-to-end platform to improve forecast accuracy, raise fill rates, and advance S&OP maturity. The company manages thousands of SKUs across a global manufacturing network and reaches anglers worldwide through retail, e-commerce, and distribution partners. Previously, planning relied on mixed legacy technologies and spreadsheet-based processes, limiting responsiveness. RELEX will consolidate disconnected systems, incorporate point-of-sale data from key retail partners, and use AI to enable touchless planning and dynamic safety stock that adapts to seasonal demand. Establish, Inc. will support the implementation and help redesign S&OP processes while guiding organizational change.

Jay Schroeder, Pure Fishing’s VP of Supply Chain, said the enhanced visibility would meaningfully improve responsiveness. RELEX, which serves more than 700 customers worldwide, provides an AI-driven platform for demand, inventory, merchandising, pricing, and supply chain decisions, illustrating a broader shift toward integrated planning in consumer goods.