Sydney Sweeney's Lingerie Brand Is Selling Out Amid Ad Backlash

Sydney Sweeney’s lingerie brand, SYRN, has reportedly posted its strongest sales quarter since launching, despite backlash over some of the actress’s themed advertising campaigns. According to Page Six, SYRN’s third-quarter sales doubled versus the previous quarter, and an insider said revenue during the period was more than three times its June figures. September was claimed to be the brand’s best month. The Birthday Boobs collection drove much of the growth, with its Blue Ditsy bra-and-panty set reportedly selling out on launch day and the full collection generating more than $2 million within 24 hours. October sales were expected to rise about 20%. The brand now faces the challenge of keeping products in stock.