The Source |SOURCE SPORTS: 50 Cent And Diplo To Headline SI Beyond The Pitch New York During World Cup Championship Weekend

Sports Illustrated is launching SI Beyond the Pitch, its first-ever multi-city, live event series tied to this summer’s World Soccer Championship across four U.S. host cities. The premium ticketed program is produced with Medium Rare and Authentic Live, a division of Authentic Brands Group, and is positioned as the network’s most ambitious live venture to date. Verizon is listed as a partner across all four markets, while Marriott Bonvoy and BetMGM support in New York City; BOSS, Velocity Black, and Champion also back events in Los Angeles and New York. Lenovo is named presenting partner for Los Angeles and Miami. The series will activate venues including Cipriani Wall Street in New York and the Hollywood Palladium in Los Angeles, with performances by The Chainsmokers, Nelly, 50 Cent, Diplo, and Gordo, plus additional talent announcements. It follows SI The Party during Big Game Weekend 2026. Sports Illustrated said the goal is to create a destination beyond watching.