World Winter Sports Expo 2026 Opens, Charting a New Decade for Ice and Snow and Outdoor Industries

The World Winter Sports Expo 2026 opened in Beijing on October 15, held at the start of what organizers describe as a new decade for the ice-and-snow and outdoor industries. The event ran on October 15, with coverage dated Oct. 16, 2026, and is positioned as a legacy initiative linked to the Beijing 2022 Olympic Winter Games. It aligns with China’s “15th Five-Year Plan” directives for the ice and snow sector, aiming to expand the economy around it, build new productive forces, and integrate culture, sports and tourism. The expo features an opening ceremony, a main conference, multiple parallel sessions and thematic events, bringing together government officials, industry leaders and media creators across the value chain, with programming focused on technology-led growth and youth promotion.