Amazon takeover reboots James Bond franchise as video game | Stockhead

Amazon's takeover of the James Bond franchise is steering the brand toward interactive media with the launch of 007 First Light. Last year, Amazon acquired all Bond IP in a deal worth about $1 billion from the Broccoli family. The game, developed by IO Interactive with Amazon MGM Studios, released on Thursday and is available on PlayStation 5, Xbox, Nintendo, and PC. The narrative places players in the shoes of a 26-year-old James Bond undergoing MI6's revamped 00-program. IO Interactive notes the title includes Fleming-era details such as Bond's facial scar. This project marks a pivot from film-first strategy, returning Bond to interactive media as a primary vehicle for expansion.