AMG Will Bring 27 New Cars in 3 Years, Starting With V8 SUVs: TDS

Mercedes-AMG is accelerating its product offensive, with CEO Michael Schiebe telling Bloomberg that AMG plans more than 27 new vehicles over the next three years. The initiative also calls for cutting the number of distinct engines across AMG cars from ten to four, a move designed to simplify engineering and share costs. Early indicators of the push include the latest AMG-badged launches, the GLS63 and GLE63S, both powered by the M177 Evo 4.0-liter flat-plane V8 delivering 603 horsepower and 627 lb-ft of torque. The changes signal a tighter, more performance-oriented lineup as Mercedes seeks to refresh its halo brand in a crowded market.

By consolidating engines and expanding V8 offerings, AMG seeks to retain its performance edge amid a market leaning toward electrification. The three-year timeline implies a paced rollout across AMG's lineup, though pricing details remain unspecified. If realized, the plan could influence product cadence, dealer allocations, and competitive positioning against BMW M and Porsche's high-performance models. The move signals Mercedes-Benz's intent to preserve a racing-bred image while navigating an industry shifting toward hybrids and electrified powertrains, particularly in SUV segments where demand remains strong.