BMW owners outraged by 'Spider-Man' ads that popped up on their dashboard screens: 'We need adblocker for cars'

BMW drivers are venting online after the automaker began pushing a “Spider-Man” movie ad onto dashboard screens—even in cars owners had already paid tens of thousands for. The full-screen animation runs through BMW’s Control Display and appears as a banner when the car starts, with a 19-second sequence that includes music and lighting effects synchronized to the cabin ambience. Owners report there’s no skip button, and while BMW says the animation doesn’t autoplay, the banner is unavoidable. The rollout started July 27 and is slated to run through Aug. 10 on eligible BMWs built after July 2020 with BMW Operating Systems 7, 8, 8.5, 9, or X.