DORITOS LOADED UNVEILS HIGH-OCTANE COMMERCIAL STARRING CHEF GORDON RAMSAY AND MERCEDES-AMG PETRONAS F1 DRIVER GEORGE RUSSELL

Doritos Loaded unveils a high‑octane commercial that pairs Chef Gordon Ramsay with Mercedes‑AMG PETRONAS F1 driver George Russell, merging culinary flair with Formula 1 energy. The spot opens inside a Doritos Loaded food truck, where Ramsay prepares Hellfire Chicken Nachos as an unexpected driver accelerates, sending toppings and chips soaring through the air while the vehicle weaves through city streets. In a twist at the end, the mystery behind the wheel is revealed to be Russell, the Mercedes‑AMG F1 driver, underscoring the brand’s racing connection.

Doritos says Ramsay will create eight Doritos Loaded recipes, including the Hellfire Chicken Nachos, to be rolled out to restaurants and hospitality operators worldwide. The campaign strengthens Doritos Loaded’s partnership with Chef Ramsay and with the Mercedes‑AMG F1 Team and Formula 1, with two bespoke recipes made for Formula 1 fan zones. The June 19, 2026 New York rollout accompanies broader marketing initiatives, and Doritos notes the collaboration will expand across global markets as it emphasizes speed, flavor, and high‑energy consumer experiences.