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Business Insider

Ferrari collector. Here's why I love the Luce.

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Ferrari collector. Here's why I love the Luce.
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⏷ This article is from 2026-05-31 • More recent news →
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Ferrari Luce has sparked online debate about what a modern electric supercar should be, but the piece argues that Ferrari’s mystique remains a central part of the brand even as it experiments with electric design. The essayist traces a personal arc of affection for classic Ferraris, framing the Luce as a test of how mobility’s heroism translates into contemporary aesthetics. By invoking Enzo Ferrari’s idea of buying the engine and getting the rest of the car for free, the author contrasts the raw mechanical romance of older models with the Luce’s digital, almost childlike, design language produced with Marc Newson and Jony Ive. The piece contends that the Luce risks challenging the mythos surrounding Ferrari while highlighting the brand’s ongoing evolution.

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