Ferrari's first electric car sells for $40 million at auction

Ferrari’s first all-electric car, the customized Luce, sold for $40 million at a charity auction during Monterey Car Week, setting a record for the highest price paid for a new car at auction. The RM Sotheby’s sale included the first production chassis from Ferrari’s Luce program, described by the auction house as an “unrepeatable opportunity” for collectors. The pre-sale estimate was $1.1 million, but the final price was more than 36 times that figure and about 62 times Ferrari’s listed price for the Luce, with all proceeds going to charity. The $40 million makes the Luce the most expensive new car ever sold at auction, surpassing a 2025 benchmark. The result comes months after Ferrari unveiled the Luce in May to backlash from analysts and consumers, when Ferrari shares in Milan fell more than 8% the next day.