Finally, the Media Is Pivoting to Video

“Finally, the Media Is Pivoting to Video” reflects a broader newsroom shift back toward video as the dominant format. The article revisits the 2010s “pivot to video,” saying it delivered poor results for publishers that cut text resources and leaned on platforms like Facebook and Google for audience. It points to Facebook prioritizing video in news feeds as a catalyst for an industry scramble, producing low-polish output and experiments, before algorithm changes left many outlets without the promised traffic. It then argues that 2026 differs because video consumption now largely happens across connected TV, not just laptops and phones. The piece cites New York Times executive editor Joe Kahn’s appearance on Peter Kafka’s podcast, framed as a “race against time” and comparable to the print-to-digital transition.