Ford Pitched $40K Mustang Sedan and $25K SUV to Dealers: TDS

Ford reportedly pitched dealers an entry-level Mustang sedan starting around $40,000 and a new SUV around $25,000 at a dealer event in Las Vegas, according to TDS. The company also showed an electric pickup called the Fathom as part of the same push. The sedan was described as a prototype four-door Mustang targeted to start under $40,000, with its design compared to the Porsche Panamera; previous references reportedly called it the Mach-4. Separately, Volkswagen introduced the 2027 Atlas Cross Sport with a shorter, lower roof design and 282-hp powertrain, while Mitsubishi unveiled the ASX VR-e EV concept for Australia and New Zealand.