Franziska Brunner Joins CICLOPE Jury as Mercedes-Benz Creative Director Challenges Lone Genius Era

Franziska Brunner has been appointed to the Executive Jury of CICLOPE, an international festival focused on craft in advertising and branded content, and will speak at this year’s Berlin Commercial Festival. The Berlin-based creative director at antoni manages one of automotive marketing’s most tightly guarded territories: Mercedes-Benz, including AMG, the G-Class, and Maybach. She is also described as one of Germany’s youngest creative directors, taking on a global role unusually early. Brunner is using the jury seat to challenge the “lone creative genius” idea, arguing that modern campaigns span markets, languages, platforms, and production cultures. Instead, she says creativity comes from orchestrating the right people and viewpoints. Her background includes work at Jung von Matt for clients such as T-Mobile, Apple, and Sony Pictures.