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Hollywood's 'memory moment': How Spider-Man vs. The Odyssey is driving the box office's best summer since the pandemic | Fortune
xCruzo Brief
Box office analysts say this summer is shaping up as the best since the pandemic, and “Spider-Man” momentum is set to add to it. Fortune reports that Paul Dergarabedian, head of marketplace trends at Rentrak, visited Grauman’s Chinese Theatre for a 70mm screening of The Odyssey and saw a standout crowd reaction tied to Nolan’s push for big-screen viewing and a title card from Denis Villeneuve previewing exclusive footage for Dune: Part Three. The key trend came after the weekend: the film’s second-weekend drop was about 27–30%, with estimates rising from roughly $87 million to $90 million, supporting strong “legs” like Top Gun: Maverick.
xCruzo quick-read summary • Source: Fortune • Read the full article for complete information.



