Inside Serena Williams' One-Off Lincoln Navigator: The Luxury SUV Packed With Hidden Family Tributes and Personal Details

Lincoln partnered with Serena Williams to create a one-off Navigator that centers on personal history, family, and achievements rather than flashy branding. The SUV features the Serena Rose emblem—a rose-petal heart—placed on the B-pillar and rear split gate, and a laser-engraved 'Keep going' on the sill plates. Williams bought her first Navigator in 1998 with prize money from a major victory, a history that informed the bespoke project with Galpin Lincoln in Los Angeles. The design aims for a calm, luxurious feel that honors Williams' career and family life while remaining road-ready.