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Like Ferrari's Luce EV. But This Is Why It's Heartbreaking

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Like Ferrari's Luce EV. But This Is Why It's Heartbreaking
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⏷ This article is from 2026-05-27 • More recent news →
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Ferrari's Luce EV becomes a focal point for debate as its bold design collides with market expectations. The 1,000-horsepower electric car reportedly offers one of the largest batteries in production EVs yet still achieves only about 329 miles of range. Priced at about $640,000, the car was unveiled with Pope Leo XIV in the driver's seat during a hillside ceremony near Rome, while test driver Raffaele De Simone explained its controls and driving modes. Designed by LoveFrom, the agency founded by Jony Ive, the Luce's styling sparked both praise for its purity and skepticism about its fit with Ferrari's heritage. Market reaction followed quickly, with Ferrari's shares dropping about 8 percent in Milan and around 5.1 percent in New York, erasing billions in value. Luca di Montezemolo, former Ferrari chairman, condemned the move, saying, "We risk the destruction of a legend" and urging the prancing horse be removed. Online discourse included AI-generated fixes and memes that parodied the Luce, underscoring a split in sentiment about Ferrari's direction.

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