Lincoln's G-Class Rival Could Launch In 2029 For Around $70,000

Lincoln could be preparing a new, rugged, body-on-frame SUV built on Ford’s Bronco platform, targeting the Mercedes-Benz G-Class and Land Rover Defender. A new report says the project is moving closer to production, with internal program code and production potentially starting in late summer 2029 at Ford’s Michigan Assembly Plant in Wayne, alongside the Bronco. Lincoln already sells SUVs across its lineup, but this would add a more off-road-focused vehicle. A Lincoln dealer told Detroit Free Press the starting price could be around $70,000—far below the current U.S. G 550 price of $155,750 (including destination).