Marketing engineer is the hot new job title. Only 173 people have started it.

A Wall Street Journal “Deep Dive” episode highlighted a marketing job title that’s spreading fast but has barely been adopted: “marketing engineer.” LinkedIn listings for the role rose 29% last year, yet only 173 people started it in the prior 12 months, according to the report discussed. The episode also focused on “raves” as event marketing, noting that brands often present little measurable ROI in coverage. Examples mentioned included Spotify and LinkedIn’s New York rave for DJ John Summit and HBO’s Industry event in a Brooklyn warehouse, alongside claims about customers and category pull.