Ferarri Reveals New $640k Electric Car and Everyone Seems to Hate It

Ferrari’s Luce represents a dramatic pivot as a $640,000 electric four door with five seats, a move that has polarized opinion about the brand. Designed by Jony Ive and finished in baby blue, the Luce contrasts with Ferrari’s traditional two‑door styling and performance focus. Ferrari claims a 0-60 mph time of 2.5 seconds, placing it in elite EV territory, though the Tesla Model S Plaid can reach 0-60 in under 2 seconds at a lower price. Reactions from fans and industry observers have been heated, with former chairman Luca di Montezemolo cautioning about risking the brand's legend. Ive and design chief Flavio Manzoni say the approach is intentionally polarizing to push innovation. The Luce's reception will influence Ferrari's broader electric strategy as the company weighs stylistic risk against potential market gains. Critics question whether the car dilutes the supercar image, while supporters argue it could shape the brand’s future. The Luce is described as a rapid, fast-moving experiment that may mature or fall short over time. In any case, the launch underscores Ferrari’s willingness to take design risks as it retools for an EV era.