Porsche's nine-month sales slide 16% on weak China demand, focus on value over volume

Porsche said it delivered 16% fewer vehicles worldwide in the first nine months of 2026, as weaker demand in China and the phase-out of the 718 model line continued to weigh on sales. The German sports-car maker also pointed to its strategy of prioritizing brand value over sheer volume. Board member for sales and marketing Matthias Becker said Porsche’s “focus is on highly desirable sports cars,” appealing derivatives, and expanding its individualisation offerings. Reporting came from Rachel More in Berlin and Amir Orusov in Gdansk. The company’s latest results highlight how China softness and model transitions are affecting luxury sports-car demand.