Record Breaking 288 GTO Auction Pushes Millionaires To Battle On Bring A Trailer - Jalopnik

Bring a Trailer (BaT) is nearing its 20th anniversary and has been running an online auction platform since July 2014, using a lineup that included classic models such as a Ford Mustang Boss 302, a BMW E30 M3, and an Alfa Romeo Giulia Sprint GT. Over the past decade and a bit, BaT has listed about 250,000 auctions, and the milestone effort is supported by power seller 1600Veloce with a restored 1985 Ferrari 288 GTO. After only a couple of days, bidding reached $6.75 million, and with a week still remaining it is already the highest single bid the site has ever received. The article notes that BaT’s approach accelerated online auctions, including a 2021 sale of a 1961 Mercedes-Benz 300SL Roadster for $1.4 million, and later records such as a Carrera GT for $1.9M and a Ferrari LaFerrari Aperta for $5.36M.