Rever's Million Mile Challenge returns to fight pediatric brain tumors | Powersports Business

Rever’s Million Mile Challenge returns, aiming to raise support for pediatric brain tumor research and families affected by the disease. The motorcycle GPS app says the annual program will run through Ride for Kids Day on Sept. 13, inviting riders across the U.S. to track miles in the Rever app at no cost. The campaign is presented by Alpinestars, which will donate $1.25 per recorded mile, up to $15,000 total. Biltwell will add $5,000 via a 50-cent-per-mile structure, while Cardo Systems and Pirelli will each contribute an additional $5,000. Rever’s parent, the Comoto Family of Brands, including RevZilla, Cycle Gear, J&P Cycles, and Common Tread, says it will donate up to $100,000 in sales proceeds and activate grassroots fundraising.