Rivian Cuts Hundreds Of Jobs, Less Than 2% Of Workforce

Rivian Automotive has disclosed hundreds of layoffs totaling less than 2 percent of its workforce as part of a profitability push. The layoffs affect service and customer operations teams, following the company's early 2026 introduction of the R2 SUV, a lower priced model aimed at expanding its customer base. At the end of 2025 Rivian employed about 15,200 people across North America and Europe. The company has not posted a profit since going public and recorded a net loss of 3.6 billion in the previous year. shares closed at 15.93, down 4.5 percent on the day of the announcement.