The HRL Expands Commercial Organization Ahead of Inaugural 2027 Season, Appointing Renee Wilm, J-T Ladt and Clifford Lidell and Naming Elevate Exclusive Commercial Partner

Horse Racing League (HRL) says it is expanding its commercial organization ahead of its inaugural 2027 season, naming a new leadership team and a dedicated partner for sales. The league appointed Renee Wilm as Chief Business Officer, J-T Ladt as Chief Marketing Officer, and Clifford Lidell as Chief Brand Officer. It also named Elevate, a global sports and entertainment agency, as its exclusive partner for ticketing, hospitality, and sponsorship sales. HRL and Elevate will launch a sponsorship program spanning league, live events, and team assets, with initial venues including Gulfstream Park (Miami), Keeneland (Lexington), and Santa Anita Park (Los Angeles). The league’s season includes a draft selection process and $10 million in prizes.