Tommy Hilfiger links with Cadillac F1 team on fanwear ahead of British Grand Prix

Tommy Hilfiger links with the Cadillac F1 team on fanwear ahead of the British Grand Prix, launching co-branded race-day apparel at Silverstone on 5 July. PVH Corp-owned Tommy Hilfiger introduced the Tommy Hilfiger X Cadillac Formula 1 Team fanwear collection, positioned as “two American icons” in red, white, and blue. The initial edit includes three gender-inclusive pieces: a Varsity Jacket, T-Shirt, and Polo, featuring bold striping and motorsport-inspired sponsor graphics with team detailing. The drop is part of a broader fanwear range that also includes co-branded and replica items inspired by the official team kit, such as driver caps, T-shirts, and polos. Cadillac Formula 1 Team drivers Checo Pérez and Valtteri Bottas are set to showcase the fanwear during race-weekend arrivals, as the team enters the 2026 season.