Toyota Is Advertising Its Cars To AI - Jalopnik

Toyota says it has started advertising directly to AI systems as web traffic shifts toward automated question-answering. Citing Automotive News, the article reports that Toyota head of marketing Mike Tripp said traffic to Toyota.com and other “top-of-funnel” online sites has dropped by around 20%, consistent with broader industry trends. In response, Toyota is moving from Search Engine Optimization toward Generative Engine Optimization, also described as Agent Engine Optimization, aiming to shape what AI bots recommend when users ask about vehicles. The company is auditing its AI prompts and building highly specific, FAQ-style content on its websites and YouTube channels to remain an authoritative “source of truth.”