Warner Bros. Pictures Animation and Amazon Ads Invite Audiences to Play Inside the World of The Cat in the Hat Ahead of Film's Premiere

Warner Bros. Pictures Animation and Amazon Ads announced “Open to Fun,” an immersive, multi-channel campaign tied to the theatrical release of the new full-length animated feature The Cat in the Hat, arriving in theaters on November 6. The activation—developed by Amazon Ads’ Brand Innovation Lab—extends Dr. Seuss’s character across an Amazon Brand Store Page, custom Alexa experiences, and placements spanning Prime Video, IMDb, Twitch and Alexa, plus an interactive mini game. The game uses a mobile tilt mechanic to catch the “Things,” with voice lines by Bill Hader. The Brand Store Page runs through November 8 and includes exclusive content and a direct ticket-purchase path, with engagement loops and QR access.