Why Ferrari's debut electric car is getting roasted online so much | Fortune

Ferrari's Luce, the brand's first electric car, debuted in Rome amid widespread online criticism. The four‑door, five‑seat model carries a price of 550,000 euros (about 640,000 dollars), and Ferrari frames it as a milestone for its electric vehicle era. Former Ferrari chairman Luca di Montezemolo warned on local television that praising the car could harm Ferrari and even floated removing the prancing horse logo, a remark that quickly went viral. The rollout highlighted features such as an interior designed with input from Apple veteran Jony Ive and included a public appearance by Italian President Sergio Mattarella, with Pope Leo XIV beside a white Luce, illustrating the spectacle around the launch.