World Cup watch parties boost business at Carlisle's restaurant in Muskegon as fans rally for Team USA

World Cup watch parties boost business at Carlisle's restaurant in Muskegon as fans rally for Team USA reports that soccer watch parties at Carlisle’s bar in Muskegon, Michigan are drawing standing-room-only crowds and lifting sales during World Cup match nights. Local regulars Jon Witmer and his wife, Morgan Witmer, have been attending to cheer for the U.S. men’s national team. Carlisle’s manager Michael Davidson said the tournament has clearly improved business, particularly on weekdays that usually see lighter traffic. Bartender Maddie Mills described the atmosphere as akin to being at a live sporting event, noting there are reportedly more people than chairs. After a U.S. loss to Belgium 4-1, the report adds that the watch-party momentum continues, with Jon Witmer already hoping for a future championship.