Cancel My Subscription,' 'Trash' -- Outrage Erupts Over Netflix's 'Misogynistic' Rams-49ers Ad Featuring Alix Earle

Netflix’s promotion for the Sept. 10 NFL season opener between the San Francisco 49ers and the Los Angeles Rams in Australia has triggered a backlash from some fans. The matchup at Melbourne Cricket Ground (8:35 p.m. ET) will stream live on Netflix, which is airing an ad featuring influencers Alix Earle and Ashtin Earle in team jerseys and helmets. Former player Isaac Rochell coaches them through drills, but viewers say the concept leans heavily toward social platforms rather than football. Sports media figure Linda Cohn and others criticized the campaign on X. Some called it “misogynistic,” urging cancellations.