Casio to Bring New G-SHOCK Brand Experiences to Young People on Roblox

Casio is extending its VIRTUAL G-SHOCK project onto Roblox to bring new brand experiences to younger audiences. Announced on July 14, 2026 from Tokyo, the company said it will offer avatar watch items based on iconic G-SHOCK models, alongside a themed virtual world. Roblox is described as a gaming and creation platform with more than 150 million daily active users worldwide, especially popular among younger users. Casio will launch “Challenge the Skate Obby: G-SHOCK,” a skateboarding obstacle race world, with a special launch event running from July 15 to August 2 (UTC). The items include 12 total watch accessories recreating the DW-5600 and GA-2100, each available in six color variations. The virtual launch is scheduled for 3:00 a.m. UTC on July 15, with related content hosted on Roblox.