Could have put a deposit on a house or do this crazy experiment': the British musician playing 365 gigs this year - AOL

Isaac Neilson, 26, has been performing live every day in 2026 as a high-risk push to crack the music industry and spotlight Britain’s grassroots scene. In an Oxford pub, the singer-songwriter played for the 231st day in a row at the Old Bookbinders, part of a marathon that has already put nearly 20,000 miles on his Peugeot 208. Neilson says he faced a choice between putting down a deposit on a house or “all in” on music. The plan is costing him heavily: he began with just over £30,000 in savings and expects to finish with about £3,000, spending around £400 weekly, mainly on fuel.