Dorset teen stars alongside TV presenter in Samsung campaign

A Dorset teenager is starring alongside TV presenter Joe Swash in Samsung’s Solve for Tomorrow campaign. Sophie Cradock of Dorchester, a Thomas Hardye School student, appears in a film launching the seventh edition after previously winning the People’s Choice Award in Samsung’s 2025 programme. Cradock developed a project that uses artificial intelligence and satellite data to identify potential illegal fishing sites before it happens, and has continued evolving it into the Illegal Fishing Prediction System (IFPS). Her work aims to protect marine habitats and make monitoring resources more effective. She secured the People’s Choice win with 917 votes, leading to work experience with Samsung and the chance for her idea to appear on Piccadilly Lights in London. Entries for the competition close on January 18, 2027, for ages 11 to 18 across the UK and Ireland.