How Jamie Haller Turned Her Personal Style and Love of Vintage Into a Brand

Jamie Haller turned her personal style and affection for vintage into a fashion brand that has expanded from footwear to full accessories. The article profiles the Southern California–bred designer in ELLE’s “Office Hours” series, tracing how a pandemic-era hybrid shoe—part slipper, part loafer—grew into denim and ready-to-wear, with belts added starting that day. Haller says her appreciation for “old things” began early, shaped by swap meets and flea markets on the West Coast. She describes her first job after college at Wet Seal, working in Orange County as an assistant in production and design, after commuting from Los Angeles daily. Her “worst job” was serving at an Applebee’s in rural San Diego, where she once spilled drinks and resigned soon after. She also recalls watching Style with Elsa Klensch at 6 A.M. as a child in Lakeside, California, and collecting teen fashion magazines in the 1980s.