Hydro Flask® and Universal Music Group Partner to Promote Reusable Drinkware in Music Spaces - Helen Of T

Hydro Flask and Universal Music Group have launched a sustainability-focused collaboration aimed at replacing single-use beverageware across UMG's global studio network, songwriting sessions, and events by promoting reusable hydration solutions. The initiative kicked off with a high-profile event at Abbey Road Studios in London, inside Studio Two, on June 1, featuring Hydro Flask's artist collaboration with Sekou and a performance by Gigi Perez alongside additional surprise artists as part of a year-long rollout. The partnership will unfold through activations and events across UMG's vast ecosystem, encouraging artists and staff to adopt reusable bottles instead of disposable cups in everyday work and creation. The collaboration also intends to leverage UMG's global footprint to educate and engage artists, engineers, and staff about reusable hydration habits. The program aims to normalize reusable bottles in creative spaces where music is written, produced, and performed.