Jay Shetty's 'On Purpose' lands Netflix and Spotify video deal in reported $100 million pact

Jay Shetty's On Purpose has secured a multi-year distribution deal valuing around $100 million, moving video versions exclusively to Netflix and Spotify starting July 13. The pact, reportedly contested by other firms, ends his three-year association with iHeartMedia, which distributed the show via the iHeart Podcast Network. Under the agreement, full-length video episodes will appear only on Netflix and Spotify; audio episodes will remain on Spotify and other platforms including Apple Podcasts, with Spotify handling global ad sales. Launched in 2019, On Purpose has grown to over 800 episodes and more than one billion listens, featuring guests such as Michelle Obama, Oprah Winfrey, Madonna, Emma Watson, and Joe Biden. Netflix and Perfect Strangers Media have additional projects tied to the platform as Shetty extends his collaboration with Netflix.