Netflix and Spotify Acquire Video Rights to Jay Shetty's 'On Purpose' Podcast in Deal Said to Be Worth Over $100 Million

Jay Shetty's On Purpose video podcast is moving to Netflix and Spotify in a joint exclusive deal, marking a landmark shift for the show. The arrangement will bring video episodes to both platforms starting July 13, while the audio version will continue on Apple Podcasts. Sources close to the matter say the multiyear deal exceeds $100 million, with three other bidders in nine figures. The move follows a split from iHeartMedia after a three‑year partnership, and marks a rare dual‑platform collaboration among two streaming giants. Spotify will handle global ad sales, while Shetty’s Perfect Strangers Media will produce content for Netflix.