Netflix still the best? Here are the streaming services stealing the title - Film Daily

Netflix still the best? Here are the streaming services stealing the title—analyzing how subscriber momentum is narrowing the gap in a market that keeps reshaping viewer choice. The article notes that Netflix built early leadership through originals and global scale, but shifting habits have made its “top choice” status less certain than a decade ago. Prime Video, which leaned on older catalog material for years, has accelerated with high-profile originals including The Boys and The Marvelous Mrs. Maisel, reaching about 210 million users. Ad-supported viewing became the default in 2024, while an ad-free Ultra tier costs an extra $4.99 per month. Disney+, launched in 2019, has 135 million subscribers worldwide, with late 2025 ad and premium prices at $11.99 and $18.99. Paramount Plus grew to 79.1 million subscribers by Q3 2025, with prices rising in January 2026 to $8.99 and $13.99. Max holds around 13% of the US market.